Market Research Southeast Asia is an Asia-focused B2B strategic marketing consulting firm that provides advisory services to large companies and government agencies across the region.
Brought to you by YCP Solidiance, our team at Market Research Southeast Asia is dedicated to advise companies and government agencies across various industries in the region. We have broad and deep expertises in automotive, construction, healthcare, food & beverages, manufacturing, as well as agricultural sectors in Southeast Asia. Our deep knowledge of Southeast Asian market, combined with hands-on approach, is acknowledged by multinational clients.
Our main objective is to to help clients achieve sustained and profitable growth in Southeast Asia by passing on market understanding. We design strategic recommendations based on a comprehensive analysis of the Southeast Asia marketplace.
Our team at Market Research Southeast Asia consists of skilled local and international consultants of YCP Solidiance with extensive experience in Southeast Asia region. Our \meticulous, culturally savvy, and well-versed consultants will gather and analyze market informations from various sources such as customers, suppliers, partners, distributors, industry associations, competitors, and also government officials.
We manage to keep our analysis unbiased and our clients satisfied by implementing high transparency, resulting in our client repeat rate that has reached over 90%, well above the industry average.
We believe our clients should get customized business strategies or solutions according to their specific needs. We do not believe in providing the same findings twice. Our consultants create customized solutions for each client and never reuse any general strategy framework or template. We zoom in to every client’s key issues and make specialized strategy recommendations to ensure their business growth given their special condition in the Southeast Asia region.
Our team has consisted of professional analysts and consultants with a variously rich background, deep knowledge of the Southeast Asian terrain, complete with a wide understanding of the regional culture and local languages. We do not outsource our services from any other parties by executing all projects in-house and we comply with the regulations for NDA as well as legal agreements set by our headquarter in Singapore.
U-Yun is our Partner who is in charge for Southeast Asia operations. He is based in Singapore and has more than 15 years of experience in management consulting field. U-Yun has led more than 100 strategic consulting engagements for Fortune 500 and government clients in various industries. Among others, his expertise includes corporate strategy, organizational transformation and M&A advisory. U-Yun also brings with him 10 years of experience in the fields of investment management, finance, and private equity. He got an MBA from the University of Chicago Booth School of Business and a Bachelor’s degree from the Royal Melbourne Institute of Technology, Australia.
Mickael is a Bangkok-based Partner. He is responsible in managing large projects for Fortune 500 clients in various sectors, including automotive, healthcare, chemicals, construction, energy, and heavy industries. He is highly skilled in market entry, growth strategy, industry and competitive benchmarking, and also commercial problems diagnostics. Mickael speaks fluent French and conversational Japanese. He holds a Masters Degree from a joint program between Lyon Political Science Institute and Senshu University and obtained his MBA from INSEAD.
Gervasius is our Jakarta-based Partner with over 10 years of experience across various industries such as TMT (telecommunication, media & technology), banking and digital, as well as power & energy. Prior to joining YCP Solidiance, he worked for strategy consulting and market research firms where he led different projects with leading companies in Southeast Asia. He also worked with large multinational organizations for market entry, growth strategy, business transformation, and project implementation. Gervasius obtained an MBA from The Asian Institute of Management, Philippines.
Michael Sieburg is a Partner based in Ho Chi Minh City office. He holds more than 10 years of experience and has led market-entry, market growth, and site selection projects across various sectors such as consumer goods, technology, and manufacturing. Michael had worked for a leading global economic and market strategy research firm while he was based in New York City. He also experienced in carrying out bespoke research assignments which covered Vietnam a premiere political risk consulting firm. Michael obtained a Master’s degree in International Affairs from Columbia University, US.
Naithy is our Yangon-based Partner who is responsible for P&L and operations growth, sales and business development responsibilities across Southeast Asia, digital services expansion, client engagement, and regional team building. She has a solid consulting experience across a range of sectors including construction, telecom, and healthcare. She has worked with MNCs in exploring investment opportunities across ASEAN. Prior to joining YCP Solidiance, Naithy worked for a consulting company and was responsible to manage various projects on market entry strategy, investment opportunity analysis, and also competitive benchmarking. Naughty graduated with an MBA from the National University of Singapore.