Market Research Southeast Asia

Consultants with strong presence and understanding in Southeast Asia market

Market Research Southeast Asia is an Asia-focused B2B strategic marketing consulting firm that advises large companies and government agencies.

Market Research Southeast Asia is an Asia-focused B2B strategic marketing consulting firm that advises large companies and government agencies. Our expertise is in automotive, construction, manufacturing healthcare, food & beverages as well as agricultural sectors in Asia. Multinational clients appreciate our knowledge of the Southeast Asia region and the results of our hands-on approach.

Our objective is to pass on market understanding to clients that will help them achieve sustained and profitable growth in Southeast Asia. Our recommendations are founded on a thorough analysis of the Southeast Asia marketplace.

Our market research team consists of seasoned local and international consultants of Solidiance with deep experience in Southeast Asia and the region. Our consultants are meticulous in their work, culturally savvy, and well-versed in analyzing facts gathered directly from customers, suppliers, distributors, partners, industry associations, competitors, and government officials.

We value transparency because it keeps our analysis unbiased and our clients happy. As a result, our client repeat rate is over 90%, well above the industry average.

How We Work

Personalized and specified business solutions

We believe our clients should get customized business strategies or solutions according to their specific needs. We do not believe in providing the same findings twice. Our consultants create customized solutions for each client and never reuse any general strategy framework or template. We zoom in to every client’s key issues and make specialized strategy recommendations to ensure their business growth given their special condition in the Southeast Asia region.

Southeast Asian market intelligence

Once in-depth insight into the Southeast Asian market is gained, our team of seasoned consultants polishes it further by developing the data into a thoroughly analyzed set of strategic recommendations. We aim at the highest standards of service quality and ensure the involvement of the necessary intelligence in each project execution to help clients gain their confidence in capitalizing market opportunities in Southeast Asia.

Local flavor, global impact

Our team has consisted of professional analysts and consultants with a variously rich background, deep knowledge of the Southeast Asian terrain, complete with a wide understanding of the regional culture and local languages. We do not outsource our services from any other parties by executing all projects in-house and we comply with the regulations for NDA as well as legal agreements set by our headquarter in Singapore.

Our Team

  • U-YUN WONG | Partner

    U-Yun is a Partner-in-charge for our Southeast Asia operations. Based in Singapore, he has over 15 years of management consulting experience and has led more than 100 strategic consulting engagements for Fortune 500 companies and government bodies across industries. Among others, his expertise includes corporate strategy, M&A advisory, and organizational transformation. U-Yun also brings with him 10 years of experience in the areas of investment management, private equity, and finance. He holds an MBA from the University of Chicago Booth School of Business and received a Bachelor’s degree from the Royal Melbourne Institute of Technology, Australia.

  • MICKAEL FEIGE | Partner

    Mickael is a Partner based in Thailand. He manages large projects for Fortune 500 in various sectors such as automotive, chemicals, construction, energy, heavy industries and healthcare. His expertise lies mostly in market entry, growth strategy, industry and competitive benchmarking, and commercial problems diagnostics. Mickael speaks French and conversational Japanese. He holds a Masters Degree from a joint program between Lyon Political Science Institute and Senshu University and attained his MBA from INSEAD


    Gervasius is a Partner based in our Jakarta office. He has over 10 years of experience across various industries such as TMT (telecommunication, media & technology), power & energy, banking and digital. Gerva previously worked for strategy consulting and market research firms where he led many projects with leading companies in ASEAN. He also supported large multinational organizations, mainly within the domain of market entry, growth strategy, business transformation, and implementation projects. Gervasius has an MBA from The Asian Institute of Management, Philippines.


    Michael Sieburg is a Partner in our Ho Chi Minh City office. With over 10 years of experience, Michael has led market-entry, market growth, and site selection projects across different sectors, including technology, manufacturing, and consumer goods. Previously based in New York City, Michael had worked for a leading global economic and market strategy research firm before. While in New York, he also carried out bespoke research assignments covering Vietnam a premiere political risk consulting firm. Michael has a Master’s degree in International Affairs from Columbia University, US.


    Omar is a Partner of YCP Solidiance, based in our Singapore office. He has over 10 years of business consulting experience in Asia-Pacific and has been involved in both strategic and operational cases, primarily focusing on large-scale transformations of big corporations. In his work with clients, Omar has helped develop growth strategies, performance improvement plans, global manufacturing, and sourcing strategies, as well as market feasibility studies for M&A engagements. He holds an MBA from Nanyang Business School.

  • NAITHY CYRIAC | Managing Director

    Naithy is our Managing Director Myanmar, based in our Yangon office. With solid consulting experience across a range of sectors including telecom, healthcare and construction, she has worked extensively with MNCs exploring investment opportunities in ASEAN. Prior to joining Solidiance, Naithy worked for a consulting company, where she managed various projects on market entry strategy, investment opportunity analysis and competitive benchmarking. Naithy graduated with an MBA from the National University of Singapore and participated in an exchange program at Cornell University, US.

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